Concept: When you think about Time, even a watch like Rolex appears insignificant.
Visuals: cutting edge theories about Time from quantum physics, ancient mysteries, etc.
Concept: When you think about Time, even a watch like Rolex appears insignificant.
Visuals: cutting edge theories about Time from quantum physics, ancient mysteries, etc.
Concept: Nano Skin Gardens
In the future people will be growing food on their bodies.
The seeds of nano-food would be ‘planted’ by oral ingestion and following the natural cycles the harvest would grow on a chosen part of the human skin.
The food would be consumed by simply scraping it off the skin and digesting it.
Concept: audio augmented reality, mobile app: “Soundville”.
When you look at any object through the screen of a smart phone, these objects would start producing unique music.
Each object is assigned an individual music note, i.e. a tree plays # Do, a house # C, a person # Sol Major or Minor), etc.
If you are looking at a picture that contains say 15 objects, they together will produce a harmonious tune consisting of 15 individual tones.
On the other hand if you point the camera on a single object, you will hear only one tune.
Also, for instance, when you point at a tree and then quickly sweep across to a pond with a duck, you’ll hear the tree, the pond with ducks and everything that was captured in between.
Integrated campaign:Purchase through initiation into the mysteries.
Mercedes launches posters for a new car that can only be understood after a
special online initiation into the mysteries of the car.
Posters feature the car with magical text and a web link.
Webpage takes viewers step-by-step through magical initiation after which
all the coded text gets automatically replaced with readable copy.
Polaroid regains its cultish status by introducing the first public portable camera capable of capturing human soul.
Using Kirlian technology the cameras take photographs of people’s aura in a classic Polaroid format.
new product concept:
A skin patch that produces taste in the mouth.
For example: mint, lemon, barbeque, etc.
Use: wear the patch during meals to add flavor
or between meals for refreshment.
Zara Fashion Store on Thanksgiving Day sells its selected items not for money
but for customer’s Thanks.
Customers ‘pay’ for their items by saying (or writing) a certain number of ‘thankyous’ indicated on price-tag before leaving the store.
A certain limit per customer can be set, i.e. not more then 200 $ worth of items per person.
Adidas and Nike produce a “joint venture” sneakers - 50/50 Special Edition:
BodyShop embraces spiritual teachings
and expands its product range to offer products
for all four existing human bodies:
Wrigley’s offers chewing gum with inspiring temporary text tattoos inside.
Customers can choose their quotes from pre-made
templates or design their own on a special Wrigley’s
website, as well as choosing the flavor of the gum
before the purchase (online)
Idea: Borrowed letters
A brand ‘borrows’ letters from scrolling titles
at the end of a movie to form its own message.
The scrolling stops, letters re-arrange into a new
sentence for a few seconds, then they re-arrange
themselves back to the original titles and the movie
resumes.
Concept: social insurance
